CRM and growth marketing in one platform
Connect lead acquisition with sales follow-up and final conversion, so marketing and sales work off the same data and the same funnel.
Marketing generates leads, sales doesn't always know what happened to them
When marketing tools and the sales CRM live separately, it's hard to know which campaigns actually generate customers, not just leads. Marketing optimizes based on clicks and form fills, while sales works with incomplete information about the origin and context of each opportunity.
One funnel, from acquisition to close
Vendrava connects lead acquisition with sales management inside a single platform, so every campaign, form or acquisition channel can be tracked through to the opportunity's close or loss. This makes it possible to understand which growth efforts actually generate customers, not just traffic or completed forms.
Benefits
End-to-end visibility
Follow a lead's full journey, from the campaign that originated it to the opportunity's final outcome.
Marketing decisions backed by sales data
Decisions about which channels or campaigns to prioritize can be based on real conversion rates, not just lead volume.
Less friction between teams
Marketing and sales work off the same database, reducing misunderstandings about the quality of leads handed off.
More orderly growth
Scaling lead acquisition doesn't mean losing control of follow-up, because both processes live in the same system.
Features
Campaign-level source tracking
Every lead retains the campaign, channel or ad that originated it, visible throughout its entire lifecycle.
Unified funnel from acquisition to close
View marketing and sales stages in the same dashboard, without switching tools between the two.
Segmentation for re-engagement campaigns
Build segmented lists of leads or customers based on behavior for targeted growth campaigns.
Channel-level return reporting
Analyze which acquisition channels generate opportunities that actually advance and convert into customers.
Automations connected to marketing
Trigger sales follow-up workflows automatically when a lead meets certain behavior or engagement conditions.
Cross-team collaboration
Marketing and sales share notes, tags and context on every lead within the same platform.
Use cases
Related modules
Frequently asked questions
Does this module replace my digital marketing tools?+
Not necessarily. Vendrava can integrate with existing advertising and analytics tools, centralizing the follow-up of the leads they generate.
Can I see which campaign generated each closed customer?+
Yes, each lead's origin is preserved throughout its lifecycle, making it possible to connect the final close to the campaign that originated it.
Is it useful if my marketing and sales teams are separate people?+
Yes, in fact it's built for that scenario: both teams work off the same data without needing to export reports between separate systems.
Can I segment leads for re-engagement campaigns?+
Yes, you can create segments based on behavior, stage or inactivity to run targeted growth campaigns.
What kind of return reports are available?+
You can see conversion by channel, campaign and funnel stage, helping decide where to invest acquisition effort.
Bring acquisition and conversion into one system
See how Vendrava connects growth marketing and CRM so every campaign can be measured through to close.